On-location / Digital Conference

International Conference on Marketing Metrics and Performance Analytics (ICMMPA-27)

04th - 05th Jan 2027,Nagoya, Japan

In Association With:

Call for Paper


Important Dates


Early Bird Registration

05th Dec 2026

Paper Submission Deadline

10th December 2026

Registration Deadline

20th December 2026

Conference Date

04th - 05th Jan 2027

Conference Updates:

"Stay updated with Science Cite Conference news."

  • Early-Bird Registration Reminder:
    Early-bird registration for the Science Cite Conference in Nagoya ends soon! Register Now!
  • Certificate of Presentation – Recognizing Your Contribution:
    Receive a Certificate of Presentation to recognize your participation in Nagoya conference.
  • Peer Review Process:
    The peer review process will begin soon for Nagoya conference.
  • Networking with Global Experts:
    Join global experts at our conference in Nagoya.
  • Opportunity for Scopus-Indexed Journal Publication:
    Your research could be published in a Scopus-Indexed Journal. Submit Your Abstract
  • SDG-Inspired Conference Focus:
    Present your work aligned with Sustainable Development Goals.

Call For Papers

The ICMMPA bridges the gap between academia and industry by promoting research with practical applications. It provides a platform for professionals and researchers to share insights that drive real-world impact.

The conference focuses on Marketing Metrics and Performance Analytics, encouraging applied research, case studies, and industry-driven innovations.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Key performance indicators for marketing success
  • Data-driven metrics for campaign evaluation
  • Impact of analytics on marketing performance
  • Case studies on effective marketing metrics
  • Challenges in measuring marketing effectiveness
  • Future trends in marketing performance analytics
  • Integrating customer feedback into metrics
  • Best practices for marketing performance measurement
  • Role of technology in analytics-driven marketing
  • Ethics of data use in performance analytics
  • Leveraging big data for marketing insights
  • Customer lifetime value as a performance metric
  • Social media metrics for brand evaluation
  • Innovations in marketing analytics technologies
  • Measuring ROI of digital marketing campaigns
  • Cross-channel performance measurement strategies
  • Utilizing predictive analytics for marketing success
  • Impact of market trends on performance metrics
  • Data visualization techniques for marketing analytics
  • Building a culture of data-driven marketing

Assessment

Submissions will be evaluated based on applicability, innovation, and research contribution. Accepted papers will be presented and considered for publication in relevant journals and proceedings.

Registration

Complete your registration to participate in discussions that bridge academia and industry, and gain exposure to practical insights.

Publication

Selected papers will be considered for publication platforms that support academic and industry collaboration.

Indexed / Supported By

Image 01
Image 01
Image 01
Image 01
Image 01
Image 01
Image 01
Image 01
Image 01
Image 01
Image 01
Image 01
Image 01
Image 01
Image 01
Image 01

Academic Institutions Whose Scholars Have Contributed

Image 01
Image 01
Image 01
Image 01
Image 01
Image 01
Image 01
Image 01
Image 01
Image 01
Image 01

Copyright © . All Rights Reserved Terms and Conditions